# Guides

> How to measure and improve whether AI assistants recommend your product.


Short, practical guides to measuring your brand in AI assistant answers, using Cheap Seats' own definitions and data.


## Pages

- [Track which pages AI assistants cite](https://cheapseats.dev/guides/track-ai-citations/index.md): How to see whether AI search cites your website, which third-party pages AI assistants rely on in your category, and how Cheap Seats complements Google Search Console and Bing Webmaster Tools.
- [Benchmark your brand against competitors in AI answers](https://cheapseats.dev/guides/benchmark-against-competitors/index.md): How to benchmark your brand's visibility in ChatGPT and Claude answers against competitors, measure share of voice in AI chatbot answers, and which metrics a marketing team should track, with a real competitor table and rank trend.
- [Mentioned vs. recommended: measuring your brand in AI answers](https://cheapseats.dev/guides/mentioned-vs-recommended/index.md): The difference between being mentioned and being recommended by an AI assistant, how to measure each, and how to compute share of voice against competitors.